Late last week, I shared images and updates from three conferences in different parts of the world – Dubai, London and Milano. From my iPad and laptop, I was able to enjoy the successes and friendships celebrated by some great peers, all via social media. That led me to ask, for the second consecutive year …
LinkedIn, Facebook and Twitter lead the pack: As with last year, these are your clear favourites. Every single respondent confirmed using LinkedIn, while 97% use Facebook and 93% use Twitter.
Pinterest, YouTube, Instagram and then Google+ are building momentum – Compared to last year, higher percentages of readers confirmed using these products in 2016.
On or off your horizon? Facebook Live, Snapchat, WhatsApp, Periscope and Livestream have made their way on some of your screens, while Facebook and Twitter topped the lists of technologies people have adopted in the past year. But what, if any, channels have people dropped? Read through the data below to find out!
Thinking of trying something new? Last Fall, I estalished a panel consisting of some of my Real Careers alumni and reader Karen Johnson, a Virtual/freelance PA. Along with Bianca Constance, Jennifer Corcoran, Michela Luoni, Julia Schmidt, Matthew Want and Diana, we explored why social media is important, how it can add value, how to maintain the level of privacy you prefer, and more. Take a few minutes to soak up these peers’ thoughts by following the drop-down menus under Tech/Social Media.
THE DATA: YOUR RESPONSES
Do you use Facebook?
- Yes: 97%
- No: 3%
Do you use Google+?
- Yes: 35%
- No: 55%
- 10% of respondents selected “Other”. Comments included “in a limited capacity”, “rarely” and “very little”.
Do you use Instagram?
- Yes: 38%
- No: 55%
- 7% of respondents selected “Other”. Peoples’ comments? Some have accounts, but use them only “sometimes” or “to look at friends’ photos”.
Do you use LinkedIn?
- Yes: 100%
Do you use Pinterest?
- Yes: 62%
- No: 28%
- 10% selected “Other”. Comments varied, from “I try not to as I tend to lose hours when I go on there”, to “For private purposes” and “rarely”.
Do you use Snapchat?
- Yes: 13%
- No: 80%
- 7% selected “Other”. Comments included, “Need to learn it” and “Intermittently as a fun way of keeping in touch with friends”.
Do you use Twitter?
- Yes: 93% – with one person commenting, “and love it”
- No: 7%
Do you use XING? (a business network platform that was founded in Hamburg, Germany)
- No: 100% – with one person commenting, “Never heard of it”
Do you use YouTube?
- Yes: 67%
- No: 20%
- 13% selected “Other”. Comments included the following: “Yes, but infrequently”, “I’m a user; not a publisher”, “infrequently” and “Now and again but usually following links on Facebook & Twitter”.
Next, I asked readers to identify any other social media channels you use. Here’s what you said, in declining order of mentions.
- Word Press
I also asked you to list any channels you’ve dropped in the last year. There was only one such mention … Pinterest.
Have you adopted any new (to you) social media channel in the last year?
- Yes: 38%, including 14% of respondents who took the opportunity under “Other” to list Facebook, Facebook Live and WhatsApp.
- No: 62%
Lastly, I asked readers who have adopted (or increased) use of any particular forms of social media in the past year to list them. Here’s what you identified, again in decreasing order of frequency of mentions.
- Facebook (with comments such as, “Probably use Facebook more for PA networking than I did” and “More on Facebook since I got an iPhone”)
- Facebook Live