Weekend Poll Results: Web Publishing & Social Media are Part of the Job

… for what I think is an increasing percentage of readers. With thanks to all who participated, here are the results of my latest weekend poll. Our focus: What roles do apps and social media play in your daily life?

Roughly half of all respondents publish to both intranets and internet websites

But which figures more prominently among admin. professionals’ responsibilities? That would be intranets, typically representing internal resources for colleagues. 55% of respondents publish to such sites, while only 46% of respondents reported publishing to a department, divisional or company website.

Monitoring social media is part of the job for 83% of respondents

Have you updated your job description to reflect this? While monitoring social media is clearly part of the portfolio for a strong majority of respondents, that’s not the case for posting to social media – which only 23.5% of respondents reported as being among their professional responsibilities.

Social media: increasingly, a resource for reference checks

I asked readers to rate the relevance of social media reviews, on a scale of 1 (low) to 5 (high) on two fronts: making purchasing decisions or recommendations, and planning offsite events. When it comes to purchasing decisions or recommendations, 50% of participants gave a 4 or 5 rating. For offsite events, a full 61% of you rated relevance of social media reviews at four or higher.

I’ll be incorporating these poll results in the next article in my Digital Disruption panel series. In the meantime, for full results of this weekend poll, read on!

THE DATA

Note: Information below reflects the percentage of respondents who selected specific responses from multiple choice options.  In instances where more than one person offers similar responses to an open ended question, I typically cluster or paraphrase such responses rather than duplicating all of them.

Do you publish to a departmental/divisional/company website as part of your job?

  • 54% of respondents: No
  • 46% of respondents: Yes

 

Do you publish to an intranet (internal web-based network) as part of your job?

  • 55% of respondents: Yes
  • 45% of respondents: No

 

Do you monitor social media as part of your professional responsibilities?

  • 83% of respondents: Yes
  • 17% of respondents: No

 

Do you post to social media as part of your professional responsibilities?

  • 76.5% of respondents: No
  • 23.5% of respondents: Yes

 

When making purchasing recommendations or decisions in the workplace, how relevant on a scale of 1 to 5 are social media reviews to your assessment/decision making process?

  • 1 out of 5 – I don’t review or take social media feedback in account when making such decisionsof respondents: 6% of respondents
  • 2 out of 5 – I may occasionally check reviews, but it’s not part of my routine: 22% of respondents
  • 3 out of 5 –If I’ m unfamiliar with a supplier or product, I find social media reviews helpful: 22% of respondents
  • 4 out of 5 – I typically do a social media scan or make a query of my network/peers to see if there’s any relevant info 39% of respondents
  • 5 out of 5 – My assessments are incomplete without being informed by at least some check on social media: 11% of respondents  

 

When charged with planning an offsite event, how relevant are social media reviews to your assessment/decision making process?

  • 1 out of 5 – I don’t review or take social media feedback in account when making such decisions: 11% of respondents
  • 2 out of 5 –  I may occasionally check reviews, but it’s not part of my routine: 22% of respondents
  • 3 out of 5 – If I’m unfamiliar with a supplier or product, I find social media reviews helpful : 6% of respondents
  • 4 out of 5 –  I typically do a social media scan or make a query of my network / peers to see if there’s any relevant info: 50% of respondents
  • 5 out of 5 – My assessments are incomplete without being informed by at least some check on social media: 11% of respondents

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