Weekend Poll Results: Your Influence on Procurement Decisions

With thanks to all who participated, here are the results of my latest weekend poll. Our focus: How much influence do you have over corporate purchasing decisions?

Suppliers and sales reps are increasingly aware of admin. professionals’ influence on corporate purchasing

When I asked readers to assess suppliers’ and their reps’ awareness of your influence last year, 82% of respondents were able to give a rating of 3 out of 5 or higher – compared to only 54% last year.

 
Admin. professionals wield their greatest purchasing influence over decisions related to hospitality, travel and office supplies

It’s unsurprising that admin. professionals’ influence over purchasing decisions related to office supplies is ongoing.

However, when you consider purchasing decisions in which respondents rated their influence as either 4 or 5 out of five, hospitality and travel procurement decisions also stood out.

It’s little wonder that astute restaurant and hotel marketing teams market to admin. professionals – and, based on other recent polls, readers turn to social media reviews to help inform your selections. Consider the following stats from my May 25/17 Weekend Poll.

  • 50% of respondents gave a four or higher (out of five) rating to the relevance of social media reviews on their overall purchasing recommendations or decisions
  • When it comes to planning offsite events, a full 61% of respondents gave a four or higher (out of five) rating to the relevance of social media reviews

Read on for full results of this latest Weekend Poll.

 

THE DATA

Note: Information below reflects the percentage of respondents who selected specific responses from multiple choice options.  In instances where more than one person offers similar responses to an open ended question, I typically cluster or paraphrase such responses rather than duplicating all of them.

On a scale of 1 (no comprehension) to 5 (enlightened), how aware do you think suppliers/reps are of the influence you have on corporate purchasing decisions?

  • 5/5: 0% of respondents, compared to 0% in 2016
  • 4/5: 36% of respondents, compared to 23 % in 2016
  • 3/5: 46% of respondents, compared to 31% in 2016
  • 2/5: 9% of respondents, compared to 8% in 2016
  • 9% of respondents selected “not applicable; I have no influence on my executive’s employer’s purchasing decisions”, compared to  38% in 2016

 

SCALE: For the balance of this Weekend Poll, I asked readers to rank their influence on a scale of one (little/no influence) to five (make/contribute to final decisions). Here are the results.

On a scale of 1 to 5, much purchasing influence do you have on …

CATERING

  • 5/5: 42% of respondents, compared to 31% in 2016
  • 4/5: 33% of respondents, compared to 39% in 2016
  • 3/5: 0% of respondents, compared to 15 % in 2016
  • 2/5: 25% of respondents, compared to  0% in 2016
  • 1/5: 0% of respondents, compared to 15% in 2016

 

CONFERENCE/RETREAT SITE SELECTION

  • 5/5: 17% of respondents, compared to 15.5 % in 2016
  • 4/5: 33% of respondents, compared to 46% in 2016
  • 3/5: 8% of respondents, compared to 0% in 2016
  • 2/5: 25% of respondents, compared to 15.5% in 2016
  • 1/5: 17% of respondents, compared to 23% in 2016

 

CORPORATE SUBSCRIPTIONS

  • 5: 0% of respondents, compared to 8% in 2016
  • 4: 8.33% of respondents, compared to 8% in 2016
  • 3: 33.33% of respondents, compared to 38 % in 2016
  • 2: 33.33% of respondents, compared to 15 % in 2016
  • 1: 25% of respondents, compared to 31 % in 2016

 

CORPORATE/PROMOTIONAL PRODUCTS

  • 5/5: 8% of respondents, compared to 7.13% in 2016
  • 4/5: 15% of respondents, compared to 14.29 % in 2016
  • 3/5: 15% of respondents, compared to 14.29% in 2016
  • 2/5: 31% of respondents, compared to 14.29% in 2016
  • 1/5: 23% of respondents, compared to 50% in 2016

 

EMPLOYEE RECOGNITION AWARDS/GIFTS

  • 5/5: 8% of respondents, compared to 0% in 2016
  • 4/5: 8% of respondents, compared to 25% in 2016
  • 3/5: 8% of respondents, compared to 17% in 2016
  • 2/5: 17% of respondents, compared to 8% in 2016
  • 1/5: 42% of respondents, compared to 42% in 2016
  • 17% selected “Other”, compared to 8% in 2016. The readers who selected this option commented that they have no employee recognition programs in place in their organisations.

 

EVENT PLANNING

  • 5: 33.33% of respondents, compared to 33.33% in 2016
  • 4: 25% of respondents, compared to 8.33% in 2016
  • 3: 8.33% of respondents, compared to 25% in 2016
  • 2: 33.33% of respondents, compared to 8.33% in 2016
  • 1: 0% of respondents, compared to 25% in 2016

 

OFFICE SUPPLIES

  • 5/5: 58% of respondents, compared to 42% in 2016
  • 4/5: 0% of respondents, compared to 0% in 2016
  • 3/5: 17% of respondents, compared to 16.5% in 2016
  • 2/5: 17% of respondents, compared to 25% in 2016
  • 1/5: 0% of respondents, compared to 16.5% in 2016
  • 8% of respondents selected “Other” in 2017. One wrote, “If I don’t order it, staff go without haha“.

 

PROFESSIONAL DEVELOPMENT

  • 5/5: 18% of respondents, compared to 17% in 2016
  • 4/5: 28% of respondents, compared to 17% in 2016
  • 3/5: 18% of respondents, compared to 8% in 2016
  • 2/5: 27% of respondents, compared to 33% in 2016
  • 1/5: 9% of respondents, compared to 25% in 2016

 

RESTAURANTS – CLIENT HOSPITALITY

  • 5/5: 37% of respondents, compared to 15% in 2016
  • 4/5: 18% of respondents, compared to 31% in 2016
  • 3/5: 18% of respondents, compared to 8% in 2016
  • 2/5: 18% of respondents, compared to 2% in 2016
  • 1/5: 9% of respondents, compared to 23% in 2016
  • 0% of respondents selected “Other”, compared to 8% in 2016.

 

RESTAURANTS – INTERNAL HOSPITALITY

  • 5/5: 50% of respondents, compared to 18% in 2016
  • 4/5: 10% of respondents, compared to 27% in 2016
  • 3/5: 10% of respondents, compared to 18% in 2016
  • 2/5: 10% of respondents, compared to 27% in 2016
  • 1/5: 10% of respondents, compared to 9% in 2016
  • 0% of respondents selected “Other”, compared to 8% in 2016.

 

TECHNOLOGY ACQUISITIONS  – HARDWARE

  • 5/5: 0% of respondents, compared to 0% in 2016
  • 4/5: 9% of respondents, compared to 0% in 2016
  • 3/5: 37% of respondents, compared to 0% in 2016
  • 2/5: 9% of respondents, compared to 27% in 2016
  • 1/5: 27% of respondents, compared to 73% in 2016
  • 18% of respondents selected “Other”. Readers comments indicate that, in some organisations, such acquisitions are centrally done by Purchasing colleagues and reflect guidelines. In other companies, dedicated IT teams take care of all such purchasing.

 

TECHNOLOGY ACQUISITIONS  – SOFTWARE

  • 5/5: 0% of respondents, compared to 0% in 2016
  • 4/5: 9% of respondents, compared to 9% in 2016
  • 3/5: 37% of respondents, compared to 0% in 2016
  • 2/5: 9% of respondents, compared to 9% in 2016
  • 1/5: 27% of respondents, compared to 82% in 2016
  • 18% of respondents selected “Other”. Readers comments indicate that, in some organisations, such acquisitions are centrally done by Purchasing colleagues in accordance with corporate guidelines.

 

TRAVEL – ACCOMMODATION

  • 5/5: 30% of respondents, compared to 27.5% in 2016
  • 4/5: 10% of respondents, compared to 18% in 2016
  • 3/5: 40% of respondents, compared to 0% in 2016
  • 2/5: 0% of respondents, compared to 27.5% in 2016
  • 1/5: 10% of respondents, compared to 18% in 2016
  • 10% of respondents selected “Other”, compared to 9% in 2016. Readers commented that such choices are usually made by the travellers themselves or by dealers.

 

TRAVEL – AGENT

  • 5/5: 27.5% of respondents, compared to 18% in 2016
  • 4/5: 9% of respondents, compared to 18% in 2016
  • 3/5: 9% of respondents, compared to 0% in 2016
  • 2/5: 9% of respondents, compared to 9% in 2016
  • 1/5: 27.5% of respondents, compared to 45% in 2016
  • 18% of respondents selected “Other”, compared to 9% in 2016. Some readers’ comments suggested that the “5” rating should be higher, as the reader’s recommendation was picked. In another case, a respondent is the firm’s travel agent, as an external company is not used.

 

TRAVEL – AIRLINES

  • 5/5: 9% of respondents, compared to  18% in 2016
  • 4/5: 46% of respondents, compared to 9 % in 2016
  • 3/5:  9% of respondents, compared to 18 % in 2016
  • 2/5:  0% of respondents, compared to  9% in 2016
  • 1: 36% of respondents, compared to  36% in 2016
  • 0% of respondents selected “Other”, compared to 9 % in 2016

 

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