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Weekend Poll Results: Admin. Professionals Appreciation Day 2017

With thanks to all who participated, here are the results of my latest weekend poll. Our focus: What do you think of the recognition given to admin. professionals each April?

Not a universally observed event

I love writing for an international audience, and Weekend Polls such as my latest provide opportunities for all of us to benefit from insight of one another’s experiences. How so? For starters, Admin. Professionals Day and Week are well known in North America and are recognised in Africa, but are not marked in all countries. Even on this continent, practices can vary from one office or company to another.

In contrast, though, admin. professionals in other continents have access to professional development, recognition and resume enhancement through a number of awards programs that we don’t typically see in Canada and the US.

So what do the numbers look like? There’s an almost even split of responses among readers. 45% of respondents said that recognition is extended as part of Admin. Professionals Day, while 46% of you said it isn’t. How is the recognition of the occasion extended? Well, for 49% of respondents, it’s offered verbally. 26% of you said you receive greeting cards (down from 41% last year), and roughly one in four of you said that you receive flowers. Approximately a third of you will celebrate the event with a meal – whether it’s with your boss, peers or colleagues, or thanks to a gift card. Chocolates are almost a non-event; only 5% of respondents think they’re likely to receive some for Admin. Professionals Day.

Chocolates, flowers and cards … or ongoing respect, awards and professional development?

What about a professional development (PD) opportunity in honour of the occasion? Almost 14% of respondents said they receive recognition in the form of professional development. That’s up slightly from 11% last year, and perhaps the increase bodes well for the future. When I asked people to describe the nature of the PD they undertake, the International Association of Administrative Professionals (IAAP) was the most frequently mentioned resource for this particular event.

What would be meaningful recognition to admin. professionals who mark such an annual event? While professional development was a very strong theme, it was in good company with very reasonable aspirations for acknowledgement, recognition of work well done, constructive feedback, and regular use of the simple phrase, “Thank you.” The fact that there was so much focus on a preference for acknowledgement and feedback is telling; it suggests that it’s not happening consistently enough.

 

Insights from my counterparts: Darragh, Peacock & Perrine

My Facebook and LinkedIn pages have been busy since I published this latest poll last Thursday. In addition to the poll itself, I heard from a few readers – including three of my counterparts many of you will recognise. I found their views, coming from different continents, interesting.

Julie Perrine, whom readers will recognise as the in-demand American author, speaker and trainer behind All Things Admin,  said, “As an assistant, I never liked admin day/week. I always said, ‘If you can’t appreciate who I am and what I do for you all year long, then don’t bother on that day either.’ And I meant it. I had one set of execs I supported that always brought me ice blended coffees (long before they were all the hype) when they went out for coffee or took me out to lunch here and there and offered me event tickets when they had extras, etc. Their ongoing appreciation was more genuine than one obligatory day out of the year ever was in many of my other positions.”

A shifting of perspectives, and providing recognition while raising awareness of the profession

However, Julie added, “As a training company now supporting this audience, I recognize that this is sometimes the ONLY time of the year that some assistants get any appreciation or recognition. If there weren’t a day on the calendar to raise awareness of the importance of their role at the office, they’d get nothing. And so I endorse and support it now more than I ever did earlier in my career. We do some extra special things at All Things Admin for the entire month of April to show our appreciation and recognition as well. But really … it’s not a lot different than what we do throughout the year to support assistants worldwide. We just tie it into the one day some offices may actually pay attention so admins get all the love and appreciation they deserve. If we can help raise awareness of this awesome profession and role in the 21st century office in some way, then I’m all for it!”

 

Victoria Darragh is the London-based Founder of EPAA, The Executive and Personal Assistants Association. A sought-after speaker and winner of multiple industry awards, Victoria worked her way up the secretarial career ladder and ultimately joined one of the world’s leading specialist recruitment firms as an Executive Assistant before founding EPAA. Victoria has served as a judge for many prestigious Assistant awards panels, and regularly contributes to industry press.

Victoria’s views? “I’m sorry to say this but Admin Day/Week is not a big day for us in the UK and never has been. I’ve known about it for years but always saw it as an American initiative and I’m not criticising it at all, as I’ve seen some lovely stuff going on across the pond year after year.” Victoria noted that some international companies with UK offices do mark the occasion, and that there used to be a National PA Day.

PA awards celebrate talent and the profession

However, she observed that British PAs, EAs and their employers haven’t typically bought in to Admin. Professionals Day. Instead, she continued, “… we have so many PA awards here that this perhaps kind of negates the need for a day or week in many respects, because talent does get celebrated across many parts of our country and nationally too. Not to mention an abundance of internal awards and we have a PA category in at least two awards that are non PA-specific and are alongside other professions (hugely exciting for us). These awards get great exposure and also help celebrate the entire profession.”

 

Russell Peacock , the Chairman of Executive PA Magazine, also weighed in when he wrote me from the southern hemisphere. Based in Brisbane, Australia, Russell wrote, “There are no widely accepted equivalents in the UK, Asia or Australasia, apart from a few businesses that use the idea as a marketing initiative. Our readers and members are in the business of business management and whilst a recognition day may be an honest gesture of appreciation, it doesn’t really do much to help in that respect and is no substitute for hard information and genuine development opportunities.”

A recognition day is no substitute for genuine development opportunities

What of such development opportunities? As Russell wrote, “A recognition or development opportunity has to take you out of your comfort zone to be meaningful. At the risk of blowing our own trumpet, this is why the The Executive PA Awards were conceived years ago and have developed to become widely respected as a benchmark for excellence. They are the most rigorous awards that any PA can enter and for 2017 for the first time, we have opened them up to administration professionals in Canada and the USA.”

 

So, is the occasion relevant?

I’ll let you decide … but wouldn’t it be great to reach some common ground and a united position?

Read the data below, and you may also find the extremes of views intriguing. While 27% of respondents gave the occasion the lowest possible relevance rating on a scale of 1 to 5, another 22% of respondents gave it the highest possible relevance rating on that same scale.  Dive in, and here’s to further conversations on professional development, recognition through competitive awards programs … and the evolution of Admin. Professionals Day.

 

THE DATA

Note: Information below reflects the percentage of respondents who selected specific responses from multiple choice options, and/or offered comments. In instances where more than one person offered similar responses to open ended questions, I clustered responses and did not duplicate all of them.

Does your executive/office team extend recognition of your contributions as part of Admin. Professionals/Management Assistants’ Day?

 

Do you receive recognition of the day appreciation in conversation?

 

Do you receive recognition in the form of a greeting card?

 

Do you receive recognition in the form of flowers?

 

Do you receive recognition in the form of a meal?

 

Do you receive recognition in the form of chocolates?

 

Do you receive recognition in the form of a professional development opportunity?

 

I asked, “If you do receive a professional development opportunity to mark the occasion, please describe the activity.” Here are the comments that came in, with a note that some readers commented that this wasn’t applicable in their case, or not specific to Admin. Professionals Day or Week. IAAP, the International Association for Administrative Professionals, is clearly a recognised resource for professional development opportunities. 

 

Then I asked, “If you receive some other form of recognition/gift for the occasion, please describe”. Here are readers’ comments. The following list does not reflect comments from readers who don’t receive any such recognition or gift, and it’s also worth noting that one person commented there’s no such recognition or gift to mark this particular occasion, but that they are presented at other times in the year. 

 

Do you think that such an annual recognition day/week is appropriate?

 

As you may imagine, I received a number responses when I asked, “If you could influence the future of Admin. Professionals Day, what recommendations would you offer?” 

On a scale of 1 (low) to 5 (high), how does the type of recognition extended to you by your employer/boss on Admin. Professionals Day resonate with you?

 

Next, I asked, “Briefly describe the most meaningful indicator of appreciation/recognition your employer could extend to you on Admin. Professionals Day.” Here’s what readers are thinking. Once again, I’ve clustered themes and not reported every iteration of the same message

 

Lastly, I asked, “On a scale of 1 (low) to 5 (high), how relevant do you think Admin. Professionals Day is in 2017?”

 

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